Policy Privacy
Diatom Australia Pty Ltd (Earth EV) – Privacy Policy
Last updated: 24th November 2025
Your privacy is extremely important to us. This Privacy Policy explains how Diatom Australia Pty Ltd 000 *** *** (“Diatom Australia”, “we”, “us”, “our”) collects, uses, stores and protects your personal information when you visit earthev.com.au (“Website”) or purchase our products (“Products”).
By accessing the Website or submitting information to us, you agree to the terms of this Privacy Policy.
1. Overview
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy describes how and why we collect personal information, how it is used, and your rights to access and correct it.
2. What Personal Information We Collect
Information you provide directly
Name
Email address
Phone number
Billing address
Shipping address
Account details (username, password)
Order history and product preferences
Enquiries, quotes or customer service interactions
Payment method (note: we do not store full credit card details)
Information collected automatically
When you visit the Website, we automatically collect:
Browser type and device information
Pages viewed and browsing behaviour
Cookies and pixel data
Analytics data (e.g., session duration, traffic source)
Payment information
Payments are securely processed by third-party payment gateways (e.g., Stripe, PayPal, Shopify Payments).
We do not store or have access to full credit card numbers.
Sensitive information
We do not intentionally collect sensitive information (such as health, ethnicity, or religious beliefs).
3. How We Collect Information
4. Why We Collect Your Information
We collect and use your information to:
Provide and fulfil your orders
Process payments
Deliver products
Send order confirmations, updates and receipts
Improve your website experience
Personalise product recommendations
Track and analyse website performance
Optimise our marketing and advertising
Communicate with you
Respond to enquiries
Send marketing offers (with opt-out available any time)
Provide updates about new products or brand news
Business operations
Fraud prevention and security
Internal reporting and analytics
Regulatory compliance
Potential sale or restructure of the business
5. Marketing & Remarketing
By using our Website, you consent to receiving marketing from us, unless you opt out.
We may use:
Email marketing platforms
SMS marketing platforms
Remarketing via Google, Meta, TikTok and similar platforms
All marketing communications include an unsubscribe link.
We do not use sensitive information for marketing.
6. Disclosure to Third Parties
We only share information when necessary for our operations, including:
Service providers
Payment processors
Website hosting and IT support
Email/SMS marketing platforms
Couriers and logistics companies
Warehousing and fulfilment partners
CRM, analytics, advertising and remarketing tools
Other situations
We may disclose information:
Where required by law
To prevent or investigate fraud or unsafe behaviour
To potential business buyers (confidentially)
We do not sell your personal information.
7. Overseas Disclosure
Some third-party service providers may store or process information overseas (e.g., USA, EU, Singapore).
Where this occurs, we take reasonable steps to ensure they comply with data protection standards.
8. Cookies & Tracking Technologies
We use cookies and pixels to:
Enable website functionality
Understand browsing behaviour
Measure advertising performance
Deliver personalised ads
You can manage cookies via your browser settings, although some features may not function correctly.
9. Access & Correction
Under APP 12 & 13, you have the right to:
Request access to personal information we hold about you
Request corrections to inaccurate or outdated information
To make a request, email: enquiries@diatomaustralia
10. Security of Your Information
We take reasonable steps to protect your information, including:
Secure servers
Encryption
Access controls
Regular security reviews
However, no internet data transmission is 100% secure. Use of the Website is at your own risk.
11. Data Retention
We retain personal information only for as long as necessary to:
Provide our services
Comply with legal obligations
Resolve disputes
Maintain business records
After this, information is securely deleted or de-identified.
12. Children’s Privacy
Our Website is not intended for children under 16.
We do not knowingly collect information from children.
13. Links to Other Websites
The Website may contain links to third-party sites.
We are not responsible for their content or privacy practices.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on the Website.
15. How to Contact Us
If you have questions, concerns or complaints, please contact:
Privacy Officer – Earth EV
Email: hello@earthev.com.au
We aim to respond to all enquiries promptly.
If you are not satisfied with our response, complaints can be escalated to the Office of the Australian Information Commissioner (OAIC).
15. How to Contact Us
If you have questions, concerns or complaints, please contact:
Privacy Officer – Earth EV
Email: hello@earthev.com.au
We aim to respond to all enquiries promptly.
If you are not satisfied with our response, complaints can be escalated to the Office of the Australian Information Commissioner (OAIC).
Account Deletion Policy
Earth EV – Account & Data Deletion Policy (Australia-Compliant)
Last Updated: Thursday, 27 November 2025
Earth EV is committed to protecting your privacy and ensuring compliance with all applicable Australian laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how users can request the deletion of their Earth EV account and associated personal data, and how we manage those requests.
1. Deleting Your Earth EV Account
Users may request deletion of their Earth EV account at any time. When an account is deleted:
Access to the Earth EV app, dashboard, and linked services will be permanently removed.
All personal information associated with the account will be deleted or securely anonymised unless retention is required by law.
Deletion actions are irreversible.
2. How to Request Account Deletion
You can request account deletion via email request to contact@earthev.com.au and include:
Full name
The email address associated with your Earth EV account
A clear request to delete your account
Example: “I request permanent deletion of my Earth EV account and all associated data.”
3. Verification & Security
To protect your data, Earth EV may take steps to verify your identity before deleting an account.
This may include:
Email verification
SMS confirmation
Confirming recent activity or account details
We will never ask for your password.
4. What Data Is Deleted
Upon delete request, Earth EV will delete the following data:
Personal profile information (name, email, phone number)
Charging history linked to your identity
Vehicle information
Payment tokens (held via third-party gateways)
App analytics linked to your profile
Support tickets and communication history (unless retention required by law)
5. Data We May Retain (Legal Exceptions)
In accordance with Australian law, certain information may be retained for a limited time where required, such as:
Financial records required by the ATO
Logs necessary for security, auditing, or fraud prevention
Non-identifiable, anonymised usage data
Any retained information will be stored securely and only for the period required by law.
6. Timeframe for Deletion
Once a valid deletion request is received and verified:
Account deletion will be completed within 30 days
Some data may take up to 90 days to be removed from backups and distributed systems
We will notify you once your deletion request has been processed.
7. Contact Information
For privacy or deletion-related inquiries, please contact:
Earth EV – Privacy Officer
Email: contact@earthev.com.au
Website: https://www.earthev.com.au/
Address: 53 Edward St, Osborne Park WA 6017
8. Changes to This Policy
Earth EV may update this policy from time to time to ensure compliance with legal and operational requirements. Any updates will be posted on our website and reflected by an updated “Last Updated” date.